Magna Plaza, Amsterdam
Magna Plaza is a grand 19th-century edifice located behind the Royal Palace on Dam Square. Constructed between 1895 and 1899, it showcases a blend of Neo-Gothic and Neo-Renaissance architectural styles. The building was designed by Cornelis Hendrik Peters and has been listed as a national heritage site of the Netherlands since 1974.
The structure is notable for its elaborate brick exterior adorned with polychromatic brickwork and dressed stone around windows and doors. The roof is distinguished by several dormers, each topped with crow-stepped gables, contributing to its nickname "Perenburg" (or “pear-castle”) due to the pear-shaped crowns atop its towers.
Originally serving as Amsterdam's central post office, the building symbolized the city’s economic resurgence in the late 19th century, a period marked by significant developments like the opening of the North Sea Canal and the hosting of a World's Fair in 1883.
In 1987, plans to transform this historic post office into a luxurious shopping mall were announced by Larmag, a Swedish real estate developer. The renovations, which began in 1991, involved meticulous exterior restorations and a complete rebuild of the interior while preserving the structural and decorative elements. Named after Larmag's CEO, Lars-Erik Magnusson, Magna Plaza opened on August 17, 1992, as a shopping center.
Today, Magna Plaza offers a shopping experience across four floors, complemented by several cafes and a variety of stores. Despite its commercial function, the building remains an architectural gem worth visiting for its aesthetic and historical significance alone.
The structure is notable for its elaborate brick exterior adorned with polychromatic brickwork and dressed stone around windows and doors. The roof is distinguished by several dormers, each topped with crow-stepped gables, contributing to its nickname "Perenburg" (or “pear-castle”) due to the pear-shaped crowns atop its towers.
Originally serving as Amsterdam's central post office, the building symbolized the city’s economic resurgence in the late 19th century, a period marked by significant developments like the opening of the North Sea Canal and the hosting of a World's Fair in 1883.
In 1987, plans to transform this historic post office into a luxurious shopping mall were announced by Larmag, a Swedish real estate developer. The renovations, which began in 1991, involved meticulous exterior restorations and a complete rebuild of the interior while preserving the structural and decorative elements. Named after Larmag's CEO, Lars-Erik Magnusson, Magna Plaza opened on August 17, 1992, as a shopping center.
Today, Magna Plaza offers a shopping experience across four floors, complemented by several cafes and a variety of stores. Despite its commercial function, the building remains an architectural gem worth visiting for its aesthetic and historical significance alone.
Want to visit this sight? Check out these Self-Guided Walking Tours in Amsterdam. Alternatively, you can download the mobile app "51: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.
Magna Plaza on Map
Sight Name: Magna Plaza
Sight Location: Amsterdam, Netherlands (See walking tours in Amsterdam)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Sight Location: Amsterdam, Netherlands (See walking tours in Amsterdam)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Walking Tours in Amsterdam, Netherlands
Create Your Own Walk in Amsterdam
Creating your own self-guided walk in Amsterdam is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
City Center Walking Tour
The inner-most borough and historic heart of Amsterdam, known locally as Centrum, is a tightly woven network of canals and overlapping micro-neighborhoods, each bursting with their own unique vibe and history. Formerly a working-class area, this district is reputed for its traditional community spirit, radical politics and historic brown bars.
Here, all within an easy walking distance you will... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles
Here, all within an easy walking distance you will... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles
Red Light District Walking Tour
Amsterdam's Rosse Buurt (Red Light District) has been the subject of much fascination for centuries. The medieval part of it, also the largest, known as De Wallen (or De Walletjes), is particularly famous for its fantastic juxtaposition of age-old architecture, leaning canal houses, narrow alleys lined with old-school bars, quaint shops and late-night pursuits. Of course, the main draw here... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.1 Km or 1.3 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 2.1 Km or 1.3 Miles
Amsterdam Food Tour
Amsterdam's food scene is a delightful fusion of local traditions and global influences. Making your way through the interlocking canals, pretty bridges, and a maze of streets laden with diverse eateries and bars may easily render you hankering for a bite to eat and/or a drink to wash it down with.
The diverse culinary landscape of Amsterdam caters to a wide range of tastes and... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
The diverse culinary landscape of Amsterdam caters to a wide range of tastes and... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
Jewish Quarter Walking Tour
The Jodenbuurt (Jewish Quarter) of Amsterdam had been the center of the Dutch Jewish community from the 16th century up until the Second World War. The neighborhood is best known as the birthplace of Baruch Spinoza, the home of Rembrandt, and the Jewish ghetto under the Nazi occupation of the Netherlands.
Once crowded with open-air stalls, smoking factories and tenement buildings, the Old... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.0 Km or 1.2 Miles
Once crowded with open-air stalls, smoking factories and tenement buildings, the Old... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.0 Km or 1.2 Miles
Western Canal Belt Walking Tour
Western Canal Belt is a historic neighborhood in Amsterdam that forms part of the larger Canal Ring, a UNESCO World Heritage Site, which comprises a web of concentric canals. The three main canals making up the Western Belt are Herengracht, Keizersgracht, and Prinsengracht. They are lined with beautiful and somewhat bizarre gabled houses that were built by prosperous merchants in the 17th century,... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
Amsterdam Introduction Walking Tour
The Dutch capital, Amsterdam, some say, “dances to its own beat.” Indeed, Amsterdam – where “hipness meets history” – has a rather unusual life rhythm and style, famously manifested in the air of legalized cannabis, coffee shops, and the Red Light District. In large part, this “air of freedom” attracts annually to the city over five million visitors.
As a small fishing village,... view more
Tour Duration: 2 Hour(s)
Travel Distance: 4.0 Km or 2.5 Miles
As a small fishing village,... view more
Tour Duration: 2 Hour(s)
Travel Distance: 4.0 Km or 2.5 Miles
Useful Travel Guides for Planning Your Trip
Dutch Sweets and Pastries
Known primarily for their cheeses, the Dutch have proven just as passionate about their sweets and pastries, many of which have come about as a result of the centuries of colonial past that had infused Holland with Oriental flavors and ingredients. Blended with their own dairy-rich European...
12 Traditional Dutch Foods You Must Try in Amsterdam
Cool climate, closeness to sea, and sense of adventure have made the Dutch what they are – skillful farmers, industrious seafarers and, generally, people with the taste for life and good hearty meal, whether it comes from the sea they live by or the land they set their feet on. All of this has...
Souvenir Shopping in Amsterdam: 20 Dutch Things To Buy
Tulips, red lights, weed... Other than these, there are plenty of good things to remember Amsterdam by. What's more, you can take home some of them quite legally. Look here to see what to buy in Amsterdam and...
The Oldest and Historic Pubs of Amsterdam
Amsterdam is a stunningly beautiful city, steeped in history, with hidden treasures and fascinating tales practically around every corner. Like all marvelous cities, Amsterdam has its share of dining and drinking establishments from the modern to the ancient. This guide will assist you in exploring...
Bars of De Pijp, Amsterdam
Sitting to the south of the Centrum (city centre) De Pijp area of Amsterdam is a fascinating mixture of trendy urbanites, students, immigrants and Amsterdammers. De Pijp has a long history as the Bohemian part of town, which is reflected in the different cafés of the area. There truly is something...
Top 7 Dutch Cheeses to Try in Amsterdam
Don't mind things turning a bit "cheesy" when in Holland. After all, this small country is renowned for its cheese manufacturing and successfully competes, in terms of cheese exports, with such economic giants as the United States and Germany. Amsterdam alone and its vicinities are...