
Magna Plaza, Amsterdam
Magna Plaza is a grand 19th-century edifice located behind the Royal Palace on Dam Square. Constructed between 1895 and 1899, it showcases a blend of Neo-Gothic and Neo-Renaissance architectural styles. The building was designed by Cornelis Hendrik Peters and has been listed as a national heritage site of the Netherlands since 1974.
The structure is notable for its elaborate brick exterior adorned with polychromatic brickwork and dressed stone around windows and doors. The roof is distinguished by several dormers, each topped with crow-stepped gables, contributing to its nickname "Perenburg" (or “pear-castle”) due to the pear-shaped crowns atop its towers.
Originally serving as Amsterdam's central post office, the building symbolized the city’s economic resurgence in the late 19th century, a period marked by significant developments like the opening of the North Sea Canal and the hosting of a World's Fair in 1883.
In 1987, plans to transform this historic post office into a luxurious shopping mall were announced by Larmag, a Swedish real estate developer. The renovations, which began in 1991, involved meticulous exterior restorations and a complete rebuild of the interior while preserving the structural and decorative elements. Named after Larmag's CEO, Lars-Erik Magnusson, Magna Plaza opened on August 17, 1992, as a shopping center.
Today, Magna Plaza offers a shopping experience across four floors, complemented by several cafes and a variety of stores. Despite its commercial function, the building remains an architectural gem worth visiting for its aesthetic and historical significance alone.
The structure is notable for its elaborate brick exterior adorned with polychromatic brickwork and dressed stone around windows and doors. The roof is distinguished by several dormers, each topped with crow-stepped gables, contributing to its nickname "Perenburg" (or “pear-castle”) due to the pear-shaped crowns atop its towers.
Originally serving as Amsterdam's central post office, the building symbolized the city’s economic resurgence in the late 19th century, a period marked by significant developments like the opening of the North Sea Canal and the hosting of a World's Fair in 1883.
In 1987, plans to transform this historic post office into a luxurious shopping mall were announced by Larmag, a Swedish real estate developer. The renovations, which began in 1991, involved meticulous exterior restorations and a complete rebuild of the interior while preserving the structural and decorative elements. Named after Larmag's CEO, Lars-Erik Magnusson, Magna Plaza opened on August 17, 1992, as a shopping center.
Today, Magna Plaza offers a shopping experience across four floors, complemented by several cafes and a variety of stores. Despite its commercial function, the building remains an architectural gem worth visiting for its aesthetic and historical significance alone.
Want to visit this sight? Check out these Self-Guided Walking Tours in Amsterdam. Alternatively, you can download the mobile app "911: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.
Magna Plaza on Map
Sight Name: Magna Plaza
Sight Location: Amsterdam, Netherlands (See walking tours in Amsterdam)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Sight Location: Amsterdam, Netherlands (See walking tours in Amsterdam)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Walking Tours in Amsterdam, Netherlands
Create Your Own Walk in Amsterdam
Creating your own self-guided walk in Amsterdam is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Jordaan Walking Tour
The Jordaan district of Amsterdam is a popular neighborhood renowned for its charming, narrow streets, quaint courtyards, and picturesque canals. Replete with beautiful historic houses, many of which have been converted into cozy cafés, trendy boutiques, and art galleries, this district has a distinctive atmosphere that sets it apart from other areas in the city.
The Jordaan was originally... view more
Tour Duration: 1 Hour(s)
Travel Distance: 2.4 Km or 1.5 Miles
The Jordaan was originally... view more
Tour Duration: 1 Hour(s)
Travel Distance: 2.4 Km or 1.5 Miles
Southern Canal Belt Walking Tour
The Canal District, known as Grachtengordel in Dutch, is a globally renowned example of urban planning and architectural excellence within Amsterdam. This area has remained remarkably well-preserved for over four centuries, celebrated for its charming small bridges, canal crossings, and 17th-century residences. Encircling the Old City Centre in a horseshoe shape, the Canal Ring encompasses three... view more
Tour Duration: 2 Hour(s)
Travel Distance: 3.1 Km or 1.9 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 3.1 Km or 1.9 Miles
Red Light District Walking Tour
For centuries, Amsterdam’s Red Light District has been a source of endless intrigue. Its heart and the most historic section, De Wallen, is a fascinating blend of medieval charm and modern-day notoriety. Here, you’ll find timeworn canal houses leaning at curious angles, narrow cobblestone alleys lined with old bars, cozy shops, and a sprinkling of late-night establishments. And of course, the... view more
Tour Duration: 1 Hour(s)
Travel Distance: 1.8 Km or 1.1 Miles
Tour Duration: 1 Hour(s)
Travel Distance: 1.8 Km or 1.1 Miles
Amsterdam Food Tour
Amsterdam's food scene is a delightful fusion of local traditions and global influences. Making your way through the interlocking canals, pretty bridges, and a maze of streets laden with diverse eateries and bars may easily render you hankering for a bite to eat and/or a drink to wash it down with.
The diverse culinary landscape of Amsterdam caters to a wide range of tastes and... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
The diverse culinary landscape of Amsterdam caters to a wide range of tastes and... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
Jewish Quarter Walking Tour
Welcome to Amsterdam’s Jewish Quarter, a neighborhood rich in history, tracing the ebb and flow of the city’s Jewish community. It all began in the late 16th and early 17th centuries, when Sephardic Jews fleeing persecution in Spain and Portugal found refuge here. With its relatively tolerant atmosphere, Amsterdam quickly became a sanctuary, and before long, Ashkenazi Jews from Central and... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles
Western Canal Belt Walking Tour
The Western Canal Belt is Amsterdam at its most iconic—picture-perfect and brimming with history. Part of the city’s famed Canal Ring, a UNESCO World Heritage Site, it’s a neighborhood that marries beauty and function.
Back in the 17th century, the three major canals—the Gentlemen’s Canal, the Emperor’s Canal, and the Prince’s Canal—were masterfully designed to loop around the... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
Back in the 17th century, the three major canals—the Gentlemen’s Canal, the Emperor’s Canal, and the Prince’s Canal—were masterfully designed to loop around the... view more
Tour Duration: 2 Hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
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