94 Baker Street (former site of Apple boutique), London

This location marked the Beatles' initial foray into Apple ventures, which, as described by Paul, was intended to be "a beautiful place where beautiful people can buy beautiful things."

How it all started is not very clear, but in September 1967, the Beatles entrusted a trio of Dutch designers (who later became known as "the Fool") with a sum of 拢100,000 to conceptualize and stock their new Apple boutique. Across the entire front and side of the store, a huge psychedelic mural was painted in hippie fashion 鈥� with rainbows and other psychedelic imagery 鈥� before complaints from local merchants, leading to the mural being covered with whitewash (presumably still concealed beneath the paint).

The boutique itself opened its doors in December 1967, with a grand launch party attended by John Lennon and George Harrison, accompanied by their wives, as well as notable figures like Eric Clapton, Cilla Black, Kenneth Tynan, and others. Surprisingly, guests were seen sipping on apple juice since the shop lacked an alcohol license.

The stock was mostly comprised of fashion garments and accessories aimed at young people 鈥� all at the cutting edge of hippie chic 鈥� but turned out to be a financial disaster because it was instantly plagued with shoplifting, perpetrated by both customers and staff alike. A mere eight months after its inauguration, the Beatles grew disillusioned with the venture and decided to shutter down, retaining the best of the remaining merchandise for themselves. On the morning of Tuesday, July 30, 1968, they threw open the doors for a last time, inviting the public to help themselves to the remaining stock.

Want to visit this sight? Check out these Self-Guided Walking Tours in London. Alternatively, you can download the mobile app "51爆料网: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.

Download The 51爆料网 App

Create Your Own Self-Guided Walk to Visit This Sight

Sight Name: 94 Baker Street (former site of Apple boutique)
Sight Location: London, England (See walking tours in London)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:

Beatles London Walking Tour

Walking Tours in London, England

Create Your Own Walk in London

Creating your own self-guided walk in London is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.

Shakespeare's London Walking Tour

Often called England's national poet or simply "the Bard", William Shakespeare is revered as one of, if not the greatest playwright this world has ever seen. The dramas, such as Hamlet, Romeo and Juliet, Othello, King Lear, and Macbeth are among the finest creations in the English language, translated into every major language and performed more often than those of any other author.... view more

Tour Duration: 3 Hour(s)
Travel Distance: 4.7 Km or 2.9 Miles

Jane Austen鈥檚 London

The celebrated English novelist Jane Austen primarily lived between Bath and Hampshire. However, London also held a special significance in Austen's life. Many of her novels drew inspiration from the capital, like Lydia Bennet and Mr Wickham鈥檚 elopement in 鈥淧ride & Prejudice.鈥�

One of Austen's cherished spots in London was Twinings, a renowned tea shop. Jane Austen was known... view more

Tour Duration: 2 Hour(s)
Travel Distance: 4.4 Km or 2.7 Miles

Beatles London Walking Tour

Perhaps one of the most famed and influential bands of all time, whose music has transcended generations, The Beatles continues to be a source of entertainment many decades after the group was formed (1960) and split up (1970).

"The Fab Four" 鈥� John Lennon, Paul McCartney, George Harrison and Ringo Starr 鈥� all came from Liverpool, but London was indeed their home-base. As the... view more

Tour Duration: 3 Hour(s)
Travel Distance: 4.8 Km or 3 Miles

Walk around Buckingham Palace

Buckingham Palace, the British monarch's official residence, is a must-see for anyone visiting London, but so are the adjacent royal establishments that give a unique window into the royal way of life. On this self-guided walking tour, along with Buckingham Palace and its memorable fountain, you will visit the St. James's private royal residence, the wonderful Queen's Gallery, and... view more

Tour Duration: 1 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles

London Introduction Walking Tour

After the Roman invasion of 43 AD, the settlement of Londinium came into being. Things went well enough until 61 AD. Then Queen Boudica and her Iceni warriors arrived. They burned the town to ashes. They were not just rowdy tourists. Londinium had died but it rose again and it flourished until the Romans left in the 5th century.

With the Romans gone, Londinium was Anglo-Saxon Lundenwic. Until... view more

Tour Duration: 2 Hour(s)
Travel Distance: 4.2 Km or 2.6 Miles

Harry Potter Walking Tour II

The arrival of Harry Potter books, followed by tremendously successful Hollywood adaptation, has made London an even more popular destination now with the Harry Potter fans all over the world. The list of attractions in the city associated with Potter鈥檚 journeys includes both, newly-invented as well as some long-standing locations.

On Part II of the self-guided Happy Potter Walking Tour, you... view more

Tour Duration: 2 Hour(s)
Travel Distance: 4.1 Km or 2.5 Miles

View all walking tours in London, England

Useful Travel Guides for Planning Your Trip

London Souvenirs: 20 Distinctively British Products for Travelers

Most visitors to London consider shopping as part of their must-do London experience. From street markets to Victorian arcades to snobbish Sloane Square to busy Oxford Street, there are a host of shops selling items which typically represent this vibrant city. Whether you are shopping for souvenirs...